Pg Tips

A sales promotion campaign for PG TipsU . K . is champion of the world s largest teatime leaf consumers . In spite of the fact that this potable has become al some a national emblem , the English tea market is undergoing major changes . therefore , in to carry through supernumeraryized companies are compelled to adapt to red-hot trends . One of the most famous firms operating within this domain is PG Tips , a company which will organize a promotional campaign chiefly aimed at encouraging black-tea consumptionBefore starting to delve into campaign expound , a snapshot of the U .K tea market could boot out extremely usefulAccording to BBC ( HYPERLINK hypertext transfer protocol /news .bbc .co .uk /1 /hi /uk /4556103 .stm http /news .bbc .co .uk /1 /hi /uk /4556103 .stm , the traditional tea market underwent a severe decline amidst 2002 and 2004 when the sales for tea bags and loose tea decreased by 16 and , one by one , 9 . However , the sales volume of other varieties genuine a major boost over the same spot . The items subscribing to this optimistic tendency were the herbal and fruit tea which change magnitude by 30 and the specialty varieties (green tea , black tea , white tea , oolong tea ) which boosted sales by 50 . The upward trend for the latter category is explained by the teenage generation s preferences and concerns . Researches have emphasized that youngsters consider tea to be a fashionable drink which succeeds in ensuring a long health , at the same time . Thus , the new trend is the natural result of healthier life-styles and higher companionable needs .

A survey that was carried out between 2002 and 2004 on a sample of 25 ,000 individuals showed that 80 of Britons drank tea , 70 of the persons aged over 65 drank tea at least twice a day while the percentage of youngsters (aged between 15 and 24 ) having the same behaviour was 38 banner tea continues to have the highest packet in terms of retail sales (63 ) compared with herbal and fruit teas which account for only 27 . Moreover , the English breakfast tea is the first prime(a) when it comes to the Britons preferencesIn conclusion , tea companies have lost market share because they have failed to meet the new generation s requirements and needs . This is non as preoccupied with maintaining tradition as it is with being goodish and in fashion , at the same time . Consequently , if PG Tips wants to boost its sales , it should focus on this market atom which seems to gain more and more adherents every day . to boot , one could say that the new trend works in favor of PG s main objective (promoting black tea ) as specialty varieties are those who have had the most significant addition over the last few yearsTherefore , the company will free tea brands by focusing on health benefits and special moments shared with friends or family when chatting over a cup of tea creates a warm , relaxing atmosphere . Thus , tea will be promoted as both natural medication and social anthem , acting as...If you want to get a full essay, order it on our website: Ordercustompaper.com

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