Bringing Our silk hat To You
For more than 100 course of studys,
corporate responsibility has been at the behind of Kellogg Company and a key part of our heritage and culture. We be pleased to share with you this executive director unofficial of Kellogg Companys global Corporate Responsibility Report. This summary highlights key issues intercommunicate in our ample report, an 83-page document available in PDF at www.kellogg gild.com/CR. The full report details our corporate responsibility approach, priorities and targets, and entropy on our performance. We hope this summary is useful to our stakeholders, including our consumers, employees, customers, investors, business partners, fraternity members, and governmental and nongovernmental organizations.
2009 Corporate Responsibility Reportâ"Executive Summary
1
Welcome
Co n t en t s
Welcome to the executive summary of Kellogg Companys 2009 Corporate Responsibility Report. this summary and the full report cover calendar years 2008 and 2009. (our original report was published in January 2009 and covered calendar year 2007.) Both documents cover Kellogg Companys wholly and majority-owned operations, and complement other information about Kellogg available on our company Web site (www.kelloggcompany.com) and our nutrition Web site (www.kelloggsnutrition.com).
our full report was developed according to the Global Reporting first (GRI) G3 Guidelines, which provide a recommended framework and indicators for reporting. the full report met a GRI-checked natural covering level of B. More information on the G3 Guidelines and application levels is available at www.globalreporting.org.
2 4 8
executive Q&A Interview
Profile and strategy
Marketplace
12
Workplace
16
environment
22
Community
2
eXeCUtIve Q&A InteRvIeW
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