Marketing Strategy

Running head: grocery papaya

merchandise papaw extract and frozen pulp
Teddy Castillo
Devry University of cutting York

Table of Contents
1.0 administrator summary

2.0 Situation Analysis

3.1 Market Summary
3.2 SWOT Analysis
3.3 Competition
3.4 Product offering
3.5 Keys to Success
3.6 Critical Issues

3.0 Marketing Strategy

4.7 Mission
4.8 Marketing Objectives
4.9 Financial Objectives
4.10 Target Markets
4.11 Positioning
4.12 Strategies
4.13 Marketing Mix
4.14 Market Research

4.0 Controls

5.15 Implementation
5.16 Marketing Organization
5.17 Contingency Planning

5.0Conclusion

1.0 Executive Summary:
papaya Inc. is a come with that has operated under the name of Papaya Ltda. In second the States and based out of Colombia. It has been a company that has provided outstanding serve up to South America and is looking to enter the market arduous and with an outstanding product that allow satisfy those look foring to effect the organic need. The need for organic product has propelled Papaya Inc.



to embark a product that has been desired in the current market place. Management team has over ten years of induce in the production of frozen organic pulp and is realize to perform with the same intensity in this new market. Papaya Inc. marketing plan has been developed with extensive research and with consumer inescapably in mind. Papaya Inc. will initially seek to sustain to solid markets in the east coast New York and New Jersey and will then attempt to capture markets Miami, South Carolina, North Carolina and Georgia. It will continue to perform research and seek out new markets and continue to create new products for the consumer. Papaya Inc. will initiate its venture in the U.S by import the pulp from Colombia and warehousing its products close to JFK airport and distributing to local vendors. It will continue to grow and develop...If you want to get a sound essay, order it on our website: Ordercustompaper.com



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