Marketing Strategies for Cell C

MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL C

It has been argued that strategic merchandise schemening can be viewed as the solution to countless issues which face modern management (Haris, 1996). Indeed, it is often contended that the process of strategic market planning is crucial since planning determines what must be done in the future whilst giving an opportunity to exam what has been achieved against the framework of the existing plan. However, it is universally acknowledged that not totally is planning far from simple but also that some organizations plan well (Piercy, 1997).

As Cell C, we intend using our trade plan as a road map, to plan our seam and help us reach our goals/destination. Typically a marketing plan should consist of information about the community and its products or gos, marketing activities, objectives and strategies, and its method for measuring success. It should also have a designated time period (i.e. 6 12 months) and one should memorandum the costs of the planned marketing activities. (after D.K Schofield De-mystifying Marketing plans)

MISSION

A company must get to the future not only runner but also for less. (HBR G. Hamel & C.K.



Prahald) As Cell C is the third mobile operator in South Africa, this poses a tough challenge, but we believe were up for it, and we intend be First on innovation and Customer Service. Our goal is warlike innovation not competitive imitation (adapted from STRATEGIC mantled C.K. Prahalad &

G. Hamel)

The marketing strategies for Cell C are focus on meeting the needs of our future customers, and keeping them met. We plan to achieve this through the provision of world class service and innovative products at competitive prices.

MARKETING OBJECTIVES

To realise (win over) 15 20 % of existing cell phone...

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