Demographic and Diversity Characteristics has some changes in the populations demographic characteristics like age, gender, race, ethnicity, marital and agnate status, income, and raising. They all have a significant method on relationships and individual behavior because they lead to changes in how people outlast and consume products. One demographic change affecting the U.S. mart is the increasing proportion of older consumers .The crook of singles is in any case on the rise, and they have different spending patterns than couples and families with children. The United States is about to enter an new(prenominal) baby boom, and these children are more assorted than previous generations. Immigration is increasing the multicultural nature of U.S. society. These and other changes bring unique problems and opportunities for marketers. Age, gender, and income are examples of commonly used demographic characteristics.
One example is how the European Union is facing unprecedented demographic changes (an ageing population, low birth rates, changing family structures and migration). In the light of these challenges it is important, both at EU and national level, to refreshen and adapt existing policies by supporting demographic variation through better conditions for families and improved reconciliation of working, boosting employments, raising productivity and economic performance through investing in education and research. More examples of the demographic change that is affecting the marketplace are the increasing proportion of older consumers. According to the U.S. Bureau of the Census, the number of...If you want to get a full essay, order it on our website: Ordercustompaper.com
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