Why is important to study the media, rather than simply consume it?

The media is a dynamic entity inherent in society that is twain powerful and important. It demonstrates this by playing a vital fibre in the development of a persons perspective on political, stinting and socio-cultural issues. This consequently helps to shape individuals viewpoints of the public and define their lives through the commentary of media texts. (Newman, 2004). Bazalgette supported Newmans point by stating Media studies open up your apprehensiveness of how things work, how people become informed - or misinformed - and how the myths and ideologies that govern each our lives atomic number 18 created and sustained. (Bazalgette, 2000, pp.14). Thus, the focus of this essay will be on these aspects; how the theory of ideology and structuralism influence communication practices, and how media texts be interpreted in relation to how people come to conceive of of their identity and subjectivity. In view of this, we will look at the methodology of interpreting media texts, which participate in the cultural expression of our global viewpoint and lastly, how the growth of the media influences the process of self-formation, which broadens and ch everyenges individuals horizon of self-understanding.

Ideology, a theoretical concept derived from Marxism is defined as a affable of false consciousness, a duplicitous and abstracted version of the world put out by the ruling classes in piece to maintain the subordinates of the lower classes.



(Schirato & Yell, 2000). From a media context, the dominant ideology thesis contends that the media deliver false consciousness through diversion and misinformation, thus prohibiting the exploited lower classes to write out that they have the power to overthrow capitalism. (Sinclair, 2000). As a result, media audiences are seen as cultural dopes who absorb the ideological messages present in all media contents which induce them to believe that capitalism is both preferred and inevitable, and that they...

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