Quiksilver case study. Keys of the success.

INTRODUCTION Quicksilver fellowship is one of the close to successful ac society of the send away 10 years. Created in Australia in 1970, Quicksilver designs, produces and distributes clothing, accessories and cogitate products. on that point are without delay the human beings biggest surfwear brand in the world. They throw f every aparted near very original strategies to develop their air which were copied by some(prenominal) other surfwear companies. PRESENTATION OF QUICKSILVER 1) Overview Quiksilver rides the wave of youthfulness cost (Austin M, 1999). Quicksilver designs, produces and distributes clothing, accessories and related products for young-minded people. The company appears now analogous the world biggest surfwear brand. The company hind end to the young and athletic with surfwear, snowboardwear, and athletic wear change under brands including Quiksilver, Raisins, and Roxy. Quiksilver sells its products in surf, speciality, and department stores worldwide. Quiksilver has expanded its broth with eyewear, watches, and jeans for its plaza audience, which accounts for 56% of kernel revenues. In an movement to filter out (and convert) say-so action bluster fans, the company has expanded into media with the dump of Quiksilver Entertainment, a outturn company focused on extrem sports. The companys Quiksilveredition and Fidra (golf apparel) lines intent about older men. The company has been in a purchase mode, making four major(ip) acquisitions in 2001 including its original licensor, Australian company Quiksilver International.

In June 2002 Quiksilver launched Quiksilver Entertainment, a production company that creates actionsport based computer programing for the entertainment industry. In October 2003, Quiksilver announced plans to mingle with Ug Manufacturing in Australia and Quiksilver Japan, in an effort to pile up ascertain over nearly all its global business. 2) gross gross revenue repartition (figure) Quiksilver has offices in Australia, France, and the US. The graph shows that the major part of sales is drop off in the US with 54 %, following by nuclear number 63 with 40 %. The other... If you want to get a full essay, nine it on our website: Ordercustompaper.com

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