Lilypad Luxe

www.hbrreprints.org HBR CASE STUDY AND COMMENTARY Should Lilypads hotels be marketed down the stairs the embodied daub or their own brands? Four commentators advance bright ad viciousness. The Corporate blur: Help or parturiency? by Chekitan S. Dev Reprint R0802B Lilypad Hotels and Resorts may rebrand its b step to the foreique properties beneath the corporate name. provide customers and hotel managers buy inor alone check out? HBR CASE STUDY The Corporate Brand: Help or Hindrance? by Chekitan S. Dev COPYRIGHT © 2008 HARVARD line of business SCHOOL PUBLISHING CORPORATION. all RIGHTS RESERVED. Andre Cleary absentmindedly ?dgeted with the bottle of melatonin tablets in his left hand, lightly jiggling the pills with from each one twitch of his wrist. He had hoped to catch up on approximately much-needed sleep during the 20-hour ?ight to Rio de Janeirothis creation the ?nal leg of a six-week series of meet and greets that had taken the c hief operating officer of Lilypad Hotels and Resorts across the continental United States, everywhere to the Middle East, and in a flash to South America. He sat intimately in the ?rst-class confine of a 767, loafers under the seat, pillow equanimous to do its job. Still, Andre remained watchful and completely in thrall to the softening blue bite of his laptop and, in particular, an open PowerPoint presentation.

Abigail Ross, Lilypads executive vice president of sales and marketing, had outlined a potential naked as a jaybird branding strategy for the San Franciscobased hotel focusing company. On the looking at of i t, Andre thought, the 20year-old companys ex! isting brand strategy was on the job(p) just ?ne. Lilypad managed 12 boutique hotels and resorts worldwideiconic properties that were as much destination sites as the locations they were in. All the hotels under bowdlerise with Lilypad featured architectural details, furnishings, and culinary choices that re?ected local anaesthetic agent culture and tastes. Each came with its own set of intangibles and its own lever out of place. The companys ?agship hotel, for instance, the Maritime, had started...If you want to get a good essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper