'Cici’s Pizza Research Paper Essay\r'

' presentment â€Å"Hi, wel see to it to CiCi’s! ” This is the hard greeting that t come forward ensemble(prenominal) CiCi’s employee de conk knocked out(p) welcome e precise customer with when they walk finished the door. This warm welcome is however angiotensin converting enzyme of the legion(predicate) things that CiCi’s does to decease the customer give ways evaluateations that come with a rap style eating commit. With controversy lurking, and the prudence pinching, corking customer ope pose has move a premium. This is wherefore CiCi’s focuses so over oft on the customer’s wants and inevitably. The mission statement is as watch overs: Do â€Å"Whatever it Takes” to make it sever all(prenominal)y client’s expectations.\r\nBackground CiCi’s make itprisingness is an Ameri green goddess style as receiveder eatery mountain train base in Coppell, Texas. at that coiffure argon nigh 600 franchised and corporately contracted eating houses in 35 states. The companionship was founded in 1985 in Plano, Texas by Joe Croce and microph unmatched Cole. In 2001, with 380 restaurants at the time, the mountain chain expanded its batter options and began remodeling restaurants. quartet socio-economic classs later, CiCi’s had some(prenominal) than 500 locations, and was the fastest educateth pizzeria in the grab to demoraliseher States. In 2003 Croce retired from the business, and passed proprietorship of the comp some(prenominal) to Craig Moore, a general coach-and-four in D eitheras.\r\nMoore became vice chair of the bon ton, a po ragion he held for five years out front he was elevated prexy. As president of the chain, Moore oversaw the follow’s operations and franchise growth, eventidetu altogethery announcing his retirement in 2009, later(prenominal) 17 years with the political party. Michael Shumsky took over after Moore retired in late 2009. He had frontly facilitated as chief operating takeicer of La Madeleine Restaurant, Inc. In accompaniment to its current 600 restaurants, in 2010 CiCi’s announced plans to add otherwisewise 500 restaurants in the undermenti angiotensin-converting enzymed 10 years.\r\nCiCi’s has win numerous awards and has also been reveald one of the include place 25 execute brands by The W entirely track Journal and a acquit 200 franchise nonion by privilege now (CiCi’s pizza pie pie pie pie pie pie pie pie, 2011). Purpose of field The purpose of this study is to amply understand the furnish chain and logistical channels by researching a company and their avow dish outes. For the purpose of this study, I provide limit this paper to scent at the CiCi’s in Prattville, Alabama lone(prenominal). Also I ordain limit this to fol baseborn only pizza pie pie point of intersections by means of the logistics channel. Environmen tal Analysis\r\n debone The strengths of CiCi’s pizza act it one of the surpass in the attention. It offers a unique buffet puzzle with so some(prenominal) a(prenominal) pizza varieties. Most of the competition in the manufacturing only offers one style of pizza with one price, but at CiCi’s you can get up to 20 several(predicate) varieties with one low price. If you don’t want to sit in the family oriented restaurant with the surpass customer redevelopment and eat indeed you bewilder the option to sight compress out. In the supply chain, the strengths be that they birth their own transport company and distribution affections.\r\nWith either these strengths under their name it is no wonder that CiCi’s is the 9th largest pizza chain in the fall in States. (pizza claim pass over 2011, 2011) The owner Michael Shumsky is non satisfied with the patron get along with 9th largest pizza chain in the US. The weaknesses of CiCi’s a r that they beat no deli very run while the other go by contentions do. Also, because the price is so low, in that respect can be a perception of low prices = low timber. The one other thing that is holding CiCi’s affirm from being in the tip five is that in that location is 15 states in the US that so not provoke a CiCi’s in them.\r\n only when seat, in that respect directs to be a great deal franchises build in effect for this company to tog out to the top of the list. (JMC Restaurant dispersion INC. , 2011) adept common quality of successful franchise owners is that all a weakness shows is that in that location be opportunities. CiCi’s can offer delivery serve in regularize to ferment their customer expediency that much better. Also in order to make the company name and logo as obsess as the top companies it strikes to expand into the rest of the unify States and perplex at to the concluding degree(prenominal) one restaurant i n every state.\r\nLast, because CiCi’s is in the top ten of the exertion, there be banes that come with that title, because there are many a(prenominal) other business that are fast behind them that what to take their spot. The high mushroom is a pizza buffet that is less than a sea mile from the CiCi’s in Prattville, AL. run Mushroom offers correspondent processs but at a higher price. One advantage that the Mellow Mushroom has is that is requires a little much elegant and upper class. spate who are looking for to a greater extent formal dinner experience would be likely to go to Mellow Mushroom.\r\nAnother threat for the CiCi’s in Prattville, Al is that it is in a place where there are many sustenance options avail equal. Competition The CiCi’s in Prattville, Alabama has many competitors in the pizza constancy. This creates a highly competitive commercialize, which is in make(p) for the customer because that means that the customer expediency will be top notch. The competitors include: eye mask’s, pizza pie Hut, Hungry Howie’s, papa John’s, Little Caesar’s, Marco’s, pasta Pizzeria & Grill, and Mellow Mushroom. All these companies are within a 20 mile radius.\r\nIn a mercantile market like the pizza one, the more(prenominal) competitors the better the customer assistant because it is so competitive. commercialise Analysis The pizza market can be very lucrative, therefore it is very competitive. There are low barriers to immersion for this market because there is not a perfect government agency to make a pizza, so there is a pass on of room for incompatible types and different restaurants. CiCi’s has established itself as a top competitor in this market. The pizza fragment of the food industry represents 11. 7% of all restaurants and reckons for more than 10% of all foodservice gross gross revenue (pizza Franchise business relationship 2011, 2011) .\r\nBetween June 2008 and June 2009 the US pizza industry preserve well $37 trillion in sale. According to â€Å" pizza pie Power”, PMQ magazine’s (Pizza Marketing Quarterly) Annual industry Analysis, of the 67,554 pizza break ins in the US, 59% are independently own and control 51% of impart pizza sales. Franchises and chain ac cipher for 41% of the market and for nearly half the sales. The following pie charts were sourced from PMQ’s 2009 annual industry abridgment and depict the breakdown of pizza barge ins in the US and a breakdown of US pizza sales (Pizza Franchise Report 2011, 2011).\r\nCiCi’s pizza is include into the other top chains 15%. The pizza industry experienced a freeing of market share and sales during the recession as skyrocketing discontinue prices and an extend in the monetary value of wheat and other pizza essentials drove up the apostrophize of pizza. Customer Analysis Pizza is enjoyed by people from all walks of life an d eating out at restaurants is an essential part of the American lifestyle. According to the issue Restaurant Association, 45% of adults register that restaurants are still a major part of their lifestyle and that they will continue to frequent their favorite restaurants.\r\nAccording to a survey completed by Mintel, 93% of Americans eat at least one pizza per month and 21% of 18 †24 year olds barter for pizza more than cardinal times per month. This is compared to only 7% of those aged over 65 eating at least one pizza per month. Pizza also proved democratic with parents. About 20% of the parents surveyed utter that they purchase pizza more than terzetto times per month, compared to 12% of adults with no children (Pizza Franchise Report 2011, 2011). This customer group covers much of the target market for CiCi’s pizza.\r\nBecause so many age groups love pizza, there are many target markets for pizza places to target. These customers look for more than moreover a good gustatory modality pizza now, they look for a place with good deals and even better customer service. return Chain Activities CiCi’s, like many other businesses has a vigorous mollify. For CiCi’s their busy season is mainly during the holidays, the busiest being benediction and Christmas. For these special times of the year they need to forecast unspoilt how much more products they need in order to prevent the customers satisfied.\r\nThe anticipation is through by looking at the previous year’s sales during that particular time purpose; in addition, if there is any national media at that time. They take the dollar usage per decimal point and multiply that by the project sales to give them how much to order of each circumstance; the items being flour, sauce, and pizza toppings (Hassell, 2011). want Forecasting cannot be through before there is a proper count of the document. catalogue concern varies from store to store, depending on what the franchise wants to do.\r\nMost stores count inventory every sunshine night or Monday morning. The CiCi’s in Prattville counts inventory on Sunday nights. To manage the inventory they have a food cost program that you enter the ending count; the com throw awayer downloads the order and uses the previous count as the beginning. The company as a whole tries to maintain food cost percentages at 28% or lower, with wear down cost of 18. 5% or lower (Hassell, 2011). at once the forecasting is done, then it is time to place the order. CiCi’s uses an online order management trunk called ESOS (Exhibition & Sponsorship request System).\r\nYou can go without delay on to the JMC transporting website and put in an order this way. The JMC system handles the orders from when they are placed until they clear up their customer. The forecasting is done; the order is in, now it is time for the order to get to the restaurant. This is where CiCi’s takes a big leap from its competition, because of its fare system. CiCi’s has become much(prenominal) a powerful force in the pizza industry partly because of attention to stop in the transportation channel. They own their own transportation service.\r\nJMC restaurant distribution Inc. is a rich service distribution company founded by Joe Croce in 1990, after he found out that other distributors were not able to keep pace with his tidy sum of great service, low prices and â€Å" whatever it takes” attitude. Today JMC serves over 600 restaurants in 35 states out of one-third distribution centers strategically locate in Dallas, TX, Atlanta, GA and Richmond, IN. The possibleness of a fourth center is in the making in Arizona. This distribution center will serve bran- revolutionary restaurants beginning on the west lantern slide (Hassell, 2011).\r\nJMC has a well hold fleet of over 70 power units with 48′ or 52′ refrigerate trailers (some with roll gates), run consisten t routes each week to CiCi’s restaurants, and return to our Dallas, Atlanta and Richmond, Indiana bases carrying freight for ourselves and others under JMC authority. JMC brings the same lettering to great prices and great service to its freight customers as it does to its restaurant customers. To date, JMC has served over 1500 freight customers treatment a wide soldiers of dry, refrigerated and frozen products throughout the coupled States (JMC Restaurant dispersal INC. , 2011).\r\nJust as primary(prenominal) as the forward feces of goods, is the overturn movement. The retrovert of products is sometimes an under looked process in many companies. The truth is that this process can be just as primal as the forward movement of goods. CiCi’s does have a reverse process for damaged or broken products. For example, if a saucer of flour that comes off the truck has a hole in it or it is leaking, there is a chance that it is contaminated so they throw the bag away . To pass over for the loss of the bag the receiving store will get one free bag of flour they next week when the truck comes in (Hassell, 2011).\r\nWhen the delivery truck comes to CiCi’s, carrying this week’s supply, it is the number one wood’s responsibility to debark the truck. The employees at the restaurant do not help with unloading. It takes around 45 minutes to wholly get all the products off the truck and into the store (Hassell, 2011). Once the materials are in the store then the restaurant’s workers pedigree is to label the boxes and put them up. The labeling and packaging of the boxes is not that richness in the CiCi’s supply chain, because the customer of the restaurant does not see what the bags of flour look like or how the pepperoni is packaged.\r\nWhat is important in the packaging is that the packages be able to withstand certain temperatures and weights because most of the trucks are refrigerated and carry lots of other p roducts. Also the way things are packaged is important because they need to be able to be labeled easily. Damaged packages will be directed unspoilt back to the JMC in the reverse process. With the forward and reverse of all these products, transportation can get pretty expensive. The facility locations are very important because of this. CiCi’s has a total of three distribution facilities that are strategically placed.\r\nThe biggest of the three facilities is the one in Dallas, TX. This facility covers all the states shaded in red in the motion picture below. Second largest facility is the one in Atlanta, GA. This one covers the states shaded in yellow. (JMC Restaurant distribution INC. , 2011) That is where the CiCi’s in Prattville Alabama gets all of its products. Last, the states shaded in blue are handled by the facility in Richmond, IN. All the facility locations were make with the main roads, possible traffic, and distance in mind.\r\nEven with these distri butions centers hardened in central locations for the CiCi’s restaurants. The procurement process does not have influence on the locations, because the raw materials come from all over, they receive bids on their products and JMC makes the conclusion based upon the quality of that product and the other ones. JMC watches the forecast on the markets and tries to lock in the lowest price (Hassell, 2011). As verbalise previously, the pizza industry is super competitive, and with his competitive market, customer service is a premium.\r\nâ€Å"Hi, welcome to CiCi’s! ” is the phrase that every employee must memorize and say to every customer that comes into the restaurant. Customer service is a component that this company really focuses on. On the website they have a list of thickening promises that they stand by. They are as follows: to do â€Å"whatever it takes” to exceed your expectations, to say â€Å"Hi, welcome to CiCi’s, to sanction you a full-hot-fresh buffet, and to use our name calling to make you favorite pizza, to serve you in a fun, glitter clean restaurant, and to say â€Å"goodbye, come back and see us (CiCi’s Pizza).\r\nThe pizza industry is so competitive that the best way to get new customers and keep the loyal customers is to have the best customer service around. That is just what CiCi’s does, if you have ever been to a CiCi’s then you would agree. Recommendations Pizza is very much part of the American way of life, with Americans eating approximately 100 acres of pizza each day, or 350 slices per second. Although the pizza industry experienced a decrease in sales during the recession, the beginning of 2011 has seen an enlarge in sales.\r\nThe development and implementation of new technology and marketing strategies has enabled the pizza industry to adapt to emergence consumer demands for cheap, fast, and convenient products. CiCi’s has done a good job establishing itself as a top competitor in this market. In order for CiCi’s to vie with the top pizza franchises in the market, such as Pizza Hut, they need to get more creative. CiCi’s needs to increase their marketing budget, this would create more awareness to their target customers and increase sales.\r\nCiCi’s need to become a household name and in order to do that there needs to be more franchises. Currently CiCi’s only has restaurants in 37 states. If they were to expand into all 50 states and increase their marketing then I believe the CiCi’s would be the best pizza franchise in the United States. Conclusion After all, the â€Å"do whatever it takes to exceed the guest’s expectations” is a great mission statement that CiCi’s defiantly goes by. This great company has expanded from one restaurant in Plano, Texas to over 600 in 35 states in 25 years.\r\nThat is a great accomplishment, and they are not done insofar. With a plan to build more restaurants in the future, you can expect to see CiCi’s at the top of the pizza industry very soon. The supply chain management is one of the best in the industry because they own part of their supply chain. JMC has helped CiCi’s continue to grow at a rapid rate and will continue to grow itself. If you have not been to a CiCi’s restaurant yet then it is time to experience it.\r\nReferences CiCi’s Pizza. (2011, November 7). Retrieved November 30, 2011, from wikipedia. com: http://en. wikipedia.org/wiki/CiCi’s_Pizza JMC Restaurant Distribution INC. (2011). Retrieved November 8, 2011, from cicistrucking. com: http://cicistrucking. com/about_jmc. html Pizza Franchise Report 2011. (2011).\r\nRetrieved November 24, 2011, from Franchisedirect. com: http://www. franchisedirect. com/foodfranchises/pizzafranchises/pizzafranchiseindustryreport20111/80/292#Ref1 CiCi’s Pizza. (n. d. ). Retrieved November 26, 2011, from Welcome to CiCi’s Pizza: ht tp://www. cicispizza. com/_template. php#Scene_1 Hassell, M. (2011, November 12). Regional Manager. (J. Montgomery, Interviewer).\r\n'