Business Plan for Grab-N-Go Snax Essay

II. Executive Summary & General Company DescriptionGrab-N-Go Snax atomic number 18 a pickaxe of prepackaged, single serving sharpness pabulum for thoughts which forget be sold out of nutrition drop backs hands down located around the nitty-gritty d avoucht aver Portland line of descent district. Our new enterprise caters to the regard for business district chest and business workers to gain quick and easy access to healthy go to piecesfast, break and eat eat pabulum options. Grab-N-Go Snax offers a wide selection of superior tint fresh harvest-tides, veggies, dairy, grain and gluten-free outputs. Products atomic number 18 cleaned, cut, portioned, packaged in re-sealable utile packaging and refrigerated for immediate consumption. To augment our name brand product selection, well offer a variety of products in this category offered by opposite name brand companies, such as granola bars, tag mix, bottled water, fruit juices and zip drinks.To spark off, activi ties of the business impart include stationary nutriment get behind vend in the full(prenominal) activity food coerce vendition groups, c in alled PODS. adjunct activities of the business leave behind be to participate in special events trade. supernumerary events include city wide water front events, Saturday Market, sporting events and vacation celebration activities.In a formulation area that will be set up for processing, packaging, and storing food products, work will be through with(p) separately day to prepare products for delivery. Products for the days sales will be transported in refrigerated storage containers to the food carts primordial each morning. Vendor services will stock their carts and displays in preparation of opening for business.Customers and passer-bys will notice the brightly lit awning, colorful displays, smells of fresh fruit and sounds of nature in a clean environment open early in the morning for their convenience. They will see a wide s election of food items for breakfast, or to eat later for workday snacks. Customers pile cinch items for purchase for themselves from the on-board displays or refrigerated cases. Vendor services will contemplate the UPC codes and processes the sale quickly via POS system.For the future of the business, it is our computer programme to promote the sale of our own Grab-N-Go Snax name brand product selection through refrigerated vending machines, fitness health clubs and in- baron delivery. Our catering services will accommodate the need for refreshments during company encounters and parties to businesses in and around the core downtown area.Our goal is to bristle a strong business model, brand name and reputation so that as the business continues to grow into otherwise locations and communities, becoming more than recognizable, we can develop Grab-N-Go Snax into an operation that can be franchised. We like the flexibility a LLC provides to allow the option to hire professional management that would not needs be owners. This would allow us to offer employees (potential new franchisees) the opportunity to witness the ropes of the business and populate what it might be like to see to it their own Grab-N-Go Snax food cart in advance they give the decision to invest in our business as a franchisee.III. QualificationsMy background of working downtown Portland for the ago 30 years and being a customer of a survey of the food carts in the downtown area has provided me with the drive to make this unique business concept a true success story among the ontogeny trend of food carts here. I have worked as Administrative fol light to Directors of companies and Project Manager and coordinator for projects that required budgeting, multi-tasking and concern to detail. My strengths are with organization, human relations, forbearance and dedication.Besides devoting a lot of my own funds that will go into this venture that I believe in, I will be committing a lot of my cartridge holder and energy to making sure each tantrum of the business operational needs are met to meet the customer demands. away of the day to day product preparation, on-site vending and management of business affairs, I will be ne tworking and connecting with other Administrative Assistants, Event and concussion Planners and with businesses in the downtown area to deal out our in-office delivery and catering services.IV. Products and functionProducts See Appendix A (not included in this document) for examples of wholesale be and pricing comparisons of topical anesthetic anaesthetic retail & grocery stock competition. * Fruits apples, bananas, o localizes, grapes, grapefruit, melons, cherries, berries, * Vegetables carrots, celery, caulif deject, broccoli,* Nuts almonds, peanuts, cashews, walnuts, soy, trail mix, granola mix * Dairy milk, yogurt, cheese sticks, pudding, vegetable dips * Beverages water, vitamin water, sports drink, fruit drinks, fruit juices, vegetable juices, dairy drinks, fruit smoothies, Products will be displayed in a super lit environment while activating physical senses. (e.g. sight-lighting of colors & textures sound-background musical comedy sounds of fresh water falls, breezes, birds , etc smell-odors from fresh fruit juices)Services* Parked truck/trailer Daily on-the-street vending. * Mobile truck/trailer Special events vending fairs, markets, entertainment venues, onward motional events, sports events, * Catering Regularly scheduled in-office supply replenishment, meeting room delivery. Customer service is highlighted with a smile, cheerful attitude, immediate attention to the customers inquiries, recommendations for specials and new products, appreciation for their business and request for feedback via our tissue page.These items are offered fresh, dried and refrigerated from early in the morning, to catch pack before work and school, to late afternoon. Products are intended to fulfill the desires of t hose seek healthy and nutritional breakfast, pre- tiffineon, lunch and post lunch time snack options. Snacks and drink items represent alternatives to those high in sugar, fat, cholesterol, caffeine or carbonation. Grab-N-Go Snax target area is to promote the image of providing high quality healthy snack food options, quick and easy to obtain with freshness guaranteed. Products being offered will be healthy, pre-packaged, single serving, ready-to-eat snacks and drink items.V. Marketing PlanCurrently the food cart business is growing and thriving in the downtown Portland area. Owners of parking split up and open lacunas are looking to expand and convert purchasable space for this business use because of the incr backup man in space revenue and the residue of which the city has made it a viable optional use of their property. Because of the local and nationwide publicity for umpteen of the local food cart businesses, more downtown workers and visitors to the downtown area now c onsider experiencing a food cart meal. The advantage of Grab-N-Go-Snax is that there are a lot of busybodied downtown workers who do not tend to eat breakfast, they seizet toy with to purchase snack items in advance, do not remember to bring them to work when they do, and when they do want a snack for a break, do not have a lot of healthy snack options convenient for them to choose from.Busy professionals know they want and need to break towards healthier food selections, but need convenience and speed of possession to change their current habits. They need a place close by their work for that quick turn-around time during a break or before they enter their office building in the morning. Promotional objective will be to change downtown workers behavior, not only around the mental of snack foods they do select, but actually adding the activity of taking time in the morning and during breaks to include snacks for nutritional and health reasons. Within the promotion is the messa ge of how quick and easy it is to obtain a selection of quality healthy snack foods. I want our customers to see the convenience and ease of taking a new step that contributes to their health and well being.I plan to communicate this message with colorful unique signage outside the food cart to grab attention with matching post card size business cards. I have also planned to promote the cart through the nearby business office building tenant newsletters, providing coupons and a drawing with on-line website registration. The purposes of the registration and drawing would be for obtaining e-mail addresses for on-going conversation and promotions. There will be bonuses and discounts offered for frequent customers. I will be listed in the website piddled to promote Portlands food cart businesses www.foodcartsportland.com and I will create a press release with a twist on the food cart business. The purposes of the press release will be to create a buzz around the food cart concept no t only in the local market, but nationally in smart set to get free press stories and media attention.Plan for success I plan to expand the business by go products and services for catering to the downtown business offices. I also plan to make consignment agreements to sell product through the local fitness health clubs, whose customers workout early in the morning, on breaks and through their lunch minute. I will be expanding the business to include personnel needed for developing orders, product preparation and delivery. I will promote the catering side of the business by selling face to face to the local business office administrative staff, typically responsible for making in-office food arrangements for meetings, parties and for employee social welfare.CustomersOur customers are middle class, meliorate at or above a high school education, by and large white, men & women that work, play and go to school in the downtown Portland area, though more or less do not live in the downtown area. For lunch, most all of our customers walk within a one to 3 jam radius of a group of food carts called pods.The majority of these target customers ages range from their mid 20s to their mid 50s, most of which are already getting messages of healthy eating and control of obesity from duplex media sources as well as their employers health benefit provider. From my experience and relationships with colleagues that work downtown, they lead extremely busy and sometimes stressful lives at work, try to work out to stay fit when they can and dont always eat right or as practically as they should. From my visual survey of workers entering offices in the morning and exiting during breaks and lunch hours, very few bring food from home.VI. Market Research controversyFrom my visual survey of existing food carts in both the high density target markets, there is no other food cart offering fresh, healthy, pre-packaged, single serving, ready-to-eat snacks and drink items. Since I will be offering more nutritional beverage options consistently at a lower wrong, I will also be targeting to gain their lunch hour beverage business, even though they may be purchasing their lunch food at a food cart nearby. This strategy will also serve to allow customers to view all the snack options available for their future consideration.PricingOur pricing objective is to beat everyones price on beverages and be competitively priced on like items offered at other food cart vendors and local corner convenience stores nearby. The more preferred items, pre-packaged mixed product sets and items not offered elsewhere is where I will make a higher profit margin. Using a Loss draw strategy Beverages will be offered at lower prices consistently every day. This will ensure the customer remembers that the place to always get a great price on healthy beverages is specifically at our food cart.For specific like items that can be found at in-office building vending machines and indoor convenience stores nearby, we will set our price lower than the indoor store to encourage customers to venture outside of the building for the savings. Prices on identical food items that can be found at the customers local supermarket outside the downtown area will be priced higher for the benefit of convenience and freshness. Based on research of urban grocery store pricing, we expect to be able to set our product prices at to the lowest degree 20% above what customers would pay outside the downtown Portland center.DistributionOur distribution objective is to be situated where there is the highest density of daytime office workers in the downtown Portland market, close to other businesses that customer frequent. Currently the two desirable pods (groupings of food carts) are located on SW fifth Avenue near Stark and around the block of SW tenth Avenue and Alder for their proximity to high density population of workers. (12/13) cosmos located at either the 5th Avenue or tenth Ave nue pods would be most desirable because of the foot traffic from the touch businesses and transit mall. From my visual count, there averaged 100 165 people on one side of one block throughout the 1200 to 100 hour being served by 13 to 15 trailers per block length. During their lunch hour, most customers are drawn to the area because of the variety in choices of food from the high density of food carts.These two food cart groupings are close to our customers offices and on their way to and from transportation options. (parking garages, scoop train, Tri-met buses, etc.) Because both pods are located within parking lots, there is a lot of flexibility for delivery of goods and situation of the trailers. When the weather is wet or windy, being located outside office building retail space, is not as convenient, but does reach more customers from a variety of businesses all around the pod. If it is possible, it is our goal to incorporate clean solar energy as part of our uniquely desig ned cart to be able to operate at special events where electricity may not be conveniently located or expensive to purchase.VII. Operational PlanWe have selected to start the business with a fresh new trailer concept, rather than guide over an existing business or invest in person elses franchise. Our food cart and catering operations have many elements that are not presently offered from any food cart currently in the Portland markets.