Marketing Essay Example | Topics and Well Written Essays - 2500 words - 12

Marketing - Essay Example Along with glamour and excitement, event planning requires hard work and dynamism. Even this marketing type requires creativity, professionalism and distinction and differs to some extent from marketing of conventional products. XYZ Company, that is analyzed in this essay has been asked to handle the launch of a new brand of PDAs later this year. This essay focuses on highlighting the marketing plan for the events and evaluates and analyzes the marketing mix for the launch. Traditionally event marketing was associated with sponsoring a sports event or an industry conference. The concept of event marketing has undergone change in the recent years. Event marketing is known by other names like experiential marketing, brand experience marketing or live marketing. The purpose of event marketing are also described in the essay and may differ across products or industries but the ultimate goal is to add value to any live event. Importance of event marketing is analyzed. The right event can open the prospects’ mind to the marketing message. For a well known brand event marketing becomes easy as any kind of advertisement is appropriate. Promoting brands for the youth through competitions or concerts is a popular approach to brand marketing. These help to increase the sales and popularity of the manufacturers. The objective of event marketing is that consumers must have a positive approach to the product and the brand. The launch of the product was also designed in the essay to raise the profile of the XYZ company.