Marketing segmentation of Chef boyardee Assignment

Marketing segmentation of Chef boyardee - Assignment Example They have a ready market. The other factor that would be considered while segmenting the market is the target clients’ lifestyle. The information on lifestyle and the demographics would help in accurately sub-dividing the market and supplying them with the appropriate brand and quality of Spaghetti Sauce, Spaghetti Meatballs, Macaroni, Lasagna, Pizza Maker or Pizza Sauce. In fact, the supply of these commodities would be purely pegged on the above factors because the company is still small and can not sufficiently serve the entire market. Each segment has its own uniqueness that need to be addressed when segmenting them. Upon identifying the diverse needs, tastes and preferences for each of the segment, high quality products would be sold to them at fairly cheaper and reasonable prices. On the other hand, in order to appeal to the company’s market segments, distributor outlets would be established in each place so as to supply them with the products in a steady and reliable manner. Even distribution would be maintained to ensure that none of the segments is discriminated