Business to Businees Marketing Essay Example | Topics and Well Written Essays - 2500 words

Business to Businees Marketing - Essay Example Even those firms which aspire to international reach for their products are hampered by poor infrastructure and really unnecessary problems on the way. Additionally there are government regulations which have not reacted to changing technological environments as rapidly as they should. Partly this may be due to political compulsions especially in developing countries which impede quick decisions and action. There are developing countries which could be serious players in the B2B scenario but are not cost competitive enough. It can be stated that the world is in the midst of an all-purpose technological revolution based on electronic business technology, defined here as e commerce, software related trading techniques, and software related supply chain equipment. The macroeconomic benefits of the electronic business technology revolution are already apparent in some economies, especially the United States and United Kingdom. Historical experience has shown that such revolutions have often been accompanied by financial booms and busts, and the electronic business technology revolution has been no exception. But, while spending on electronic business technology goods is likely to remain stable in the immediate future, as past overinvestment unwinds, the longer-term benefits for the global economy are likely to continue, or even accelerate, in the years to come. While technological change is an ongoing process, there are periods during which technological progress is especially rapid, resulting in new products and falling prices of existing products that have widespread uses in the rest of the economy. Such periods are generally identified with electronic business technology revolutions. Earlier examples include textiles production and steam power in the industrial revolution, railroads in the nineteenth century, and electricity in the early twentieth century (the automobile could also be included, but its development was relatively gradual).