(KFK International Marketing)
Univ.-Prof. Dr. Adamantios Diamantopoulos contribute of International Marketing
Pricing Research
SS 06
Gözdem Becerik (0205453) Iana Berova (9852317) Katrin Moser (0205161) Jürgen Skopal (0201210) Maida Spahic (0108762)
Table of Contents
1 2 3 INTRODUCTION PRICING RESEARCH TECHNIQUES VARIABLES 3 4 4
4 4 5 6 6 7 10 11
3.1 Consumers Willingness to Pay The Concept 3.1.1 Adequate Methods 3.1.2 determine Sensitivity 3.2 The Concept 3.2.1 Adequate Methods 3.2.2 3.3 Value 3.3.1 Measuring Value
4 5
5.1 5.2
CONCLUSION APPENDIX
Case 1 Polaroids I-Zone Instant tv camera Case 2 Medical Surgery Appliance
12 13
13 13
6
RESOURCES
15
II
1 Introduction
To bring the issue of set nearer, we have to come across basic concepts that underlie pricing decisions. The first step we go away view as is to define price and discuss its importance in marketing. Then we will examine the different types of pricing objectives and the single-valued function they play in pricing decisions. Price is not salutary a simple concept; it has many definitions and can take many forms. It is the fact that something is received in return that clarifies the pricing relationship.
Price is therefore the value that one has to put on the utility that one receives for goods and aids. Price plays a major role in the economy, and has a direct impact on consumers. When setting prices, firms have to be very careful. Determining a specific price for a product or service involves a dynamic trade-off among certain key factors, which we essential to develop through our report. Keeping the definition of price in mind, we have to add the importance of the analysis of hire, how it changes with confused prices. one reason why demand is important when setting prices is that it allows call the revenue that will be generated for the firm at various prices. The basic rule is that as the price of an item increases, the demand for that...If you want to get a full essay, order it on our website: Ordercustompaper.com
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