The Bay Analysis

Macro-Environment Factors:

Before analyzing the macro-environment in which ABN AMRO operates, it is important to understand its strategic profile. As we have seen before it is a leading player in Dutch retail, private as well as merchandiser and mercenary banking. It also has a great international face in private banking, BCC (brokerage, Clearing, Custody), and ECT (energy, commodities and transportation). The reputation of ABN AMRO in commercial & merchant banking, acknowledged worldwide leadership in a number of global specialized markets such as Energy, Commodities & Transportation (ECT) and Brokerage, Clearing & Custody (BCC).

Macro-Environment: The study external and uncontrollable factors that influence an organizations finding making, and affect its performance and strategies.

Demographic Factors:
tribe: 16,847,007
Religion: roman letters Catholic 30%, Protestant 20%
Urban Population: 83% of total population
Age structure: * 0-14 years: 17% * 15-64 years: 67.4% * 65 years and over: 15.6%|
*
Political Factors:
governance Type: Constitutional monarchy.
Legal System: Civil uprightness system.




The relatively large banking sector was partly nationalized and bailed out finished government interventions
Compared to the situation in the Netherlands, the American government tended to interfere much more in matters regarding the national banking system. With its system of licenses, and monitor compliance, DNB ensures that banks meet certain minimum requirements.
The Dutch state has all-embracing control over ABN AMRO group with a total financial interest of 97.8%. the rest 2.2% is held by institutional investors via ABN AMRO preferred investments

ethnic Factors:
Language: Dutch
Ethnic Groups:| |
Dutch 80.7%, EU 5%, Indonesian 2.4%, Turkish 2.2%, Surinamese 2%, Moroccan 2%, Caribbean 0.8%.|
Religion: The remaining are 15.7% Protestant, 27% Roman Catholic, and 5.3% Muslim.

Economic Factors:
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