Buyer decision process

Marketing Thoery & Practice

Q.13 What is meant by the vendee decision cover ? Explain the process , relating it to an individuals get of a new digital photographic camera.

1 . Introduction:

When a someone makes a decision to buy something, basic altogethery, the product he take to buy is useful for him and he need it. Then he will go to find the information about that form of goods from every seller and different distinguishs. After he pick up the information from ads, magazines, his friends, or mass media, he will theorize about that, compare the qualities, prices, services......between different sellers or companies, decide which brand of the product he gonna buy. Finally, he will choose the close to preferred brand to buy. After he bought the product, as a marketer, do not forget the last part of buyer decision process. : Post-purchase behaviour. The reaction of customers are very important for a company . What are the buyers thinking about the products , its satisfied or dissatisfied, even the reputation of one company are all depends on Post-Purchase behaviour.

So , the stages buyers pass through to reach a buying dcision are :

Stage 1         Stage 2         Stage 3         Stage 4         Stage 5

Need recognition;         Information look;         Evaluation of alternative;         Purchase decision ;         Post-purchase behaviour.

Clearly, the buying process starts long before actual purchase, and continues long after. Marketers need to heighten on the entire buying process rather than on just the purchase decision. But in more affair purchase consumers often skip or reverse some of these stages.( Kotler Brown - Marketing 6th edition . )

2 . Buyer Decision Process :

At the stemma of year 2004, Tony decided to buy a digital camera for taking photos during his journey around Europe. There were lots brands of digital cameras on...

If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper