Stereotypes and gender power are used in advertisings to administer todays products. The main power used is sex appeal. Many stereotypes are used such as men are tout ensemble dumb, real men play variants, and blonde women are tout ensemble dumb.
advertizing number 1 is selling footballs and sporting equipment, the text at the top reads YOU NEVER FORGET THE FIRST condemnation YOUR BALLS GET KICKED. The word BALLS in the above quote is a comm totally used word to replace the word testicals. This suggests that only men play sport, if youre a man and dont play sport then your not a real man and mustnt expect any balls to get kicked. This advert is similar to the Carlton Cold goggle box advertizing viewed in class in the way that they both(prenominal) have male stereotypes, the Carlton cold advertisement starts with a delightful woman trying to attract a man, she tosses her hair, flicks her lips, over exposes her thighs, and gives him a sideways glance. After all of this the camera moves across to the man, and the illustration in the background says and the man patiently waits for a signal. This advertisement is saying that all men in pubs are dumb.
Advertisement number 2 is selling Bolle sunglasses.
This advertisement simply says Bolle entertain your eyes the picture on this advertisement is of a crude man and there is some bolle sunglasses covering his ass. This advertisement uses sex appeal to sell the sunglasses, as the main friendship of the advertisement is the naked man. This gets your attention and makes you stop to look at what the advertisement is selling.
Advertisement number 3 is a levis glam advertisement, this advertisement has a topless woman wearing levis glam jeans, this advertisement overly uses sex appeal to sell the product. You see...
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