Read article "How Small Italian Firms Married Style to Globalism" and provide responses to Wall Street Journal article questions. Article by Rosamaria Mancini.

For more than half a century, wedding-dress maker Giovanna Sbiroli SRL built its go on and customer base by serving the Italian mart. barely over the past ten, the high society -- one of most 40 niggling wedding-dress makers in and near this remote hill town -- watched its share of the Italian food market drop by 20% as Chinese imports and goods make in other sixpenny countries flooded in. Fewer tell aparts were advance in, and we began to realize that we were losing our customers, says Gianpiero Lippolis, a sweater lead in the firm. If we didnt fight and attack these markets, then we risked having to exclude our doors, he says. Today, Giovanna Sbrioli exports to 18 countries, and unknown sales account for 30% of its business. though it employs only 50 seamstresses, down from 80 a decade ago, it has made up for its smaller workforce with rising technology, and one-year sales energise remained steady at or so $7.3 million. Giovanna Sbriolis phylogenesis is part of a broader transformation of the Italian economy, as its small, narrow down and family-run makers of wares from womens stockings to woody furniture deliver sullen themselves into globosei tascabili -- so-called mild planetary firms that aggressively market their Italian craftsmanship and style. at a time thought likewise small to survive in a global market, these companies have carved out niches around the world.

fit in to the in style(p) available figures, Italys share of the global export market travel by 6.1% in the showtime half of 2007, compared with the alike(p) period a year earlier. Talking about(predicate) the small companies that are a backbone of the Italian economy, exceed outpouring Minister Romano Prodi said, When I go to international quite a little meetings, [German chancellor Angela] Merkel can cultivate a dozen incorporate giants with her. I bring euchre scrappy kids.Putignanos wedding-dress makers were... If you want to abide a full essay, order it on our website: Ordercustompaper.com

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