Pepsico

PEPSI Growth, Balance, and a World of Fun Strategic Management Audit Conducted By: Ahmad Almajed Kimberley Hanson Rehan Nana Ross Ollom Marika Pappas Provided To: Professor Peter Geoffrey Bowen, PhD May 16, 2007 TABLE OF CONTENTS EXECUTIVE analysis3 CURRENT SITUATION4 CORPORATE GOVERNANCE9 EXTERNAL milieu10 INTERNAL ENVIRONMENT15 ANALYSIS OF STRATEGIC FACTORS18 STRATEGIC ALTERNATIVES AND RECOMMENDED outline22 IMPLEMENTATION23 EVALUATION AND CONTROL25 BIBLIOGRAPHY26 Executive Summary Created in 1965 by means of the merger of Pepsi-Cola and Frito-Lay, PepsiCo is one of the strongest beverage and convenient food companies in the world. Originally started in 1898, Pepsi Cola became the first branded crackers drink in the world. Its brand is available in oer 200 countries around the world and generated sales in excess of $92 billion last year. Headquartered in Purchase, New York, PepsiCo is the make out two beverage company in the world laughingstock the Coca-Cola Company. Financially, 2006 was a year of progress with an overall growth of 5.5%, gross of nearly 36 billion USD and a return on investment of 26%.

These numbers are all comfortably above the industry average, with their main competitor still world the Coca-Cola Company. PepsiCo has continued their brand image by appealing to contemporaries Y and becoming synonymous with music, entertainment and sports. In increment to their financial success, PepsiCo is also dedicated to ethics and social business in the community. They have invested heavily in recycling programs and in developing nations in Africa. PepsiCo even has a sustainability mission that states PepsiCos responsibility is to continually improve all aspects of the world in which we operate- environmental, social, economic- creating a better tomorrow than today. They believe that they have the competitive, sustainable advantage in the industry... If you want to get a luxuriant essay, order it on our website: Ordercustompaper.com

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