Bardot Reort

Holistic Report By: Elizabeth Ricketson, Hayley Ashworth, Stephanie Smith & Rachel Louey Group: M Garment kinsfolk: Fashion Tops Table of Contents 1.0 Executive Summary5 2.0 Current trade Situation7 2.1 securities industry Situation at a survey7 2.1.1 constancy Revenue7 2.1.2 Product & merchandise Segmentation8 2.1.4 Industry Costs and Average Sector Costs9 2.1.6 Major Players11 2.1.7 Consumer/client Profile13 2.2 Product situation13 2.3 Competitive situation15 2.3.1 Sportsgirl15 2.3.2 Dotti16 2.3.3 forever and a day New16 2.3.4 Cotton On17 2.3.5 Competitor Perception constitute18 2.4 Distribution situation19 2.4.1 Distribution of Bardot fashion tops19 2.4.2 sell Distribution Channel19 2.4.3 Myer19 2.4.4 Australian Wholesale Boutiques20 2.4.5 International wholesalers20 2.4.6 Bardot online20 2.5 big environment situation21 2.5.1 Economic Conditions21 2.5.2 Political and Legal forces21 2.5.3 competition22 2.5.4 Social and Cultural forces22 2.5.5 Technology22 3.0 SWOT & Issues Analysis23 3.1 Strengths23 3.1.1 crosstie with Myer Department Stores23 3.1.2 Bardots Subsidiaries23 3.1.3 Encouragement of Customer Loyalty, Through lend oneself of VIP Cards23 3.1.5 Bardot has an online store24 3.

2 Weaknesses24 3.2.1 Consumer Price Perception of Bardot Garments24 3.2.2 Bardot ply Primarily For Small Figured Women24 3.2.3 Lack of Diversification in Product Lines24 3.2.4 Difficulty Reaching an Overseas Market25 3.2.5 incommensurable Allocation of Bardot Stores within Australia25 3.2.6 Limited Experience in the Market in Comparison to Competitors25 3.3 Opportunities26 3.3.1 Expansion of Online Sales Through tie-in with an Online Mecca26 3.3.2 Offer a Larger Variety of Sizes, in entrap to Cater For a Prevalent Segment of the Bardot Tar flap Market26 3.3.3 Expand the Bardot Product Breadth with the Addition of a fundamentals Line27 3.3.4 Improve Brand Image and Market... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!