Marketing Research

The compose Museum Introduction This report will form a brief history of the write trade, explaining the objective of the write direction Museum. It will excessively focus on polar methods of look into taken to assess the market potential, and before segmenting the market, will give an explanation of why for the segmentation and it different characteristics including demographic, psychographic, geographic and behavioural. to a fault is important to understand what influences customers, and this will be mentioning on the consumer behaviour, which is influenced by several eventors, such as cultural, social, personal and psychological. This report also includes an understanding of positioning strategy, in order to achieve the fag market in a satisfactory way, taking in consideration what they think and feel about the product sold. The Pen Room During the 19th century, Birmingham was the main place of the pen trade until it declined later the 2nd World War. At that time there were everywhere 100 companies, but then it started to reduce, it came down by the destination of the century to 12 companies, employed thousands of people, giving opportunities for women. The development of the poise pen reduced the cost of writing, and helped to spread the literacy throughout the world.

The Pen Room Museum is a small independent museum and was opened in April 2001, to promote the interest in handwriting, and writing accessories, by displaying demonstrations and activities the fact that Birmingham was the centre of the world pen trade. Scribblers (2008) The museum not only shows how the pen trade was important to Birmingham but also encourages participation in various cultural activities, it has a Learning Centre that provides activities associated with writing. Visitors domiciliate trace their genealogy, try writing with a variety of different implements including typewriters, have their name embossed in Braille, participate in Calligraphy classes, sit at the workshop benches and imagine the poor... If you wish to get a full essay, order it on our website: Ordercustompaper.com

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