Television Serial Wars

The Failure of izzards Sawaal Dus Crore KA: Flop Show December 2000 was a clipping of sweet victory for STAR TVs1 Indian arm. Archrival Zee TVs (Zee) desperate attempt to cash in on the gameshow2 craze with their Sawal Dus Crore Ka (SDCK), was making headlines for all the wrong reasons. SDCK, launched to counter the achievement of Stars pioneering gameshow effort in India, Kaun Banega Crorepati3 (KBC), never really managed to germinate it off with the audience. The final humiliation for SDCK came in the form of the enclosure of the contracts of its two anchors, Anupam Kher and Manisha Koirala4. Commenting on this, Zee sources said, Both anchors continued to deficiency the rapport and harmony ever since the launch of the show and it is pitiable that their individual ego should have marred or impaired the worlds largest to be entertainment show. Soon after the termination, Anupam Kher filed an enjoinment suite in the Mumbai High Court against the bridle-path claiming that the channel could not air the show with pop him as drove. However, the court jilted Khers plea. Reacting to Zee TVs comments on SDCKs failure being repayable to his and Manishas incompetence, Anupam Kher said, When they have anyway thrown the two of us out, why not go on with the existing format if we just are to be blamed for its failure?

Manisha Koirala also came out strongly against SDCK and Zee in the media. She remarked, When I first caught the broadcast of SDCK in the second week of November, I was appalled by its poor and tacky production. There were flies sitting on the participants faces and many of them were sweating not because of tension but heat in the studio. Though plans of revamping SDCK and of signing new anchors to host the show were made public, Zee TV eventually pulled the programme off the air. Having drawn criticism from all quarters, Zee TV was forced to rethink its strategy to win the Indian telecasting TRP5 wars. The Background Zee TV, a Hindi television channel from Zee... If you motive to get a full essay, order it on our website: Ordercustompaper.com

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