thence thinking and behavior will change accordinglyQuestion 2The BCG matrix enables businesses to customize strategic to the business festering rate and market circumstances of different strategic business units . For example , units in the stars category should receive the highest financing because they film large amounts of cash to hold market share . This is a critical success factor for the company because maintaining the market share leads to cash-cows which are the foundations of a company . Therefore stars should receive the highest take of financing . Cash cows have high market share but low market growth . Therefore investments in these business units should be kept low . Question marks operate in high-growth markets but have low market share . Therefore financing in this rate should...If you want to get a full essay, order it on our website: Ordercustompaper.com
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