merchandising Plan
BBA Bound
Charles Gray, Rhonada Brown
Kathleen Geers, Anke Powell
Matthew Tewksbury
BUA311
Instructor: M. OConnor
August 5, 2010
Bridgeway Point Marketing Plan
Contents
Executive Summary3
1. Introduction illusion! bookmark non defined.
1.1 Background flaw! bookmarker non defined.
1.2 mean and Objectives mistake! bookmarker not defined.
2. Analysis of the Environment break! bookmark not defined.
2.1 External Analysis flaw! bookmarker not defined.
2.1.1 Macro-environment geological fault! bookmarker not defined.
2.1.1.1 Demographic, Cultural & societal actus reus! bookmark not defined.
2.1.1.2 PoliticalError! Bookmark not defined.
2.1.1.3 EconomicError! Bookmark not defined.
2.1.1.4 scientificError! Bookmark not defined.
2.1.2 MarketError! Bookmark not defined.
2.1.3 CompetitionError! Bookmark not defined.
2.2 inborn AnalysisError! Bookmark not defined.
2.2.1 PerformanceError! Bookmark not defined.
2.2.2 Management and StaffError! Bookmark not defined.
2.2.3 Infrastructure and DeliveryError! Bookmark not defined.
2.2.4 CustomersError! Bookmark not defined.
3. SWOT AnalysisError! Bookmark not defined.
3.1 OpportunitiesError! Bookmark not defined.
3.2 ThreatsError! Bookmark not defined.
3.
3 StrengthsError! Bookmark not defined.
3.4 WeaknessesError! Bookmark not defined.
4. Fundamental Marketing StrategiesError! Bookmark not defined.
4.1 Supply StrategiesError! Bookmark not defined.
4.2 hire StrategiesError! Bookmark not defined.
4.3 Positioning StrategiesError! Bookmark not defined.
4.4 Competition StrategiesError! Bookmark not defined.
5. Marketing Mix StrategiesError! Bookmark not defined.
5.1 ProductError! Bookmark not defined.
5.2 PriceError! Bookmark not defined.
5.3 PlaceError! Bookmark not defined.
5.4 PromotionError! Bookmark not defined.
5.5 PersonnelError! Bookmark not defined.
6. Implementation...If you want to get a full essay, order it on our website: Ordercustompaper.com
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