Business Analysis Ii Mcdonalds

Business Analysis II Mikota Mooris MGT/521 June 16, 2011 Craig Clark Benchmark Analysis McDonalds has a revenue of 165.4 one million million million dollars, and the yearly growth is -1.6 %. There is 5.5 one thousand thousand in pay and 43.8 bn in wages. During the past(a) few years, the Fast Food Restaurants exertion experienced a major slowdown due to changing consumer tastes and a struggling economy. Over the five years to 2011, IBISWorld expects that patience revenue will decline at an ordinary annual tell of 1.6% to $165.4 billion (Samadi, 2011). After revenue declined by 4.2% to $158.8 billion from 2008 to 2009, it began its upward climb in 2010 with growth of 2.0%. From 2010 to 2011, revenue is evaluate to grow an additional 2.1%. Average consumers be spending little on luxuries like eating out, and when they do, they are buying lower-priced items. Fast-food restaurants are increasingly losing to home-cooked meals in the battle everywhere peoples shrivel budgets. Consumers are also becoming increasingly health conscious.

charm major fast-food retailers have responded by expanding the number of healthy options on their menus, the general trend toward healthy eating has hurt the a great deal greasy fast food restaurant industry. Over the past five years, industry employment has declined at a rate of 0.7% per year to 3.5 million employees. Furthermore, in response to weak trade conditions, the number of establishments has increased only marginally at an average annual rate of 0.1% to reach 259,788 in 2011 (Samadi, 2011). However, there is a long-term trend of major fast-food chains investing in specialty chains and ethnic food chains, such as Mexican food. Many of these operations have grown over the past few years and outperformed the industry as a whole. Major operators such as McDonalds have expanded their menus to contribute non traditional, high margin menu items like coffee drinks, aiding them in their turnaround.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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