Tony Fernandes

1.0 INTRODUCTION Nowadays, AirAsia is the best of the Asian airline companies in its commercialize segment and became moneymaking almost immediately after Tony Fernandes took it allwhere in spite of the air-travel downturn following the 11 folk 2001 terrorist attacks. These results can be only explained by the fact that Tony Fernandes is a great leader. First of all, his skills and personal qualities argon those of a severe leader. He was entirely committed to his business (sometimes with a diminished humor) and was very accessible to the media; he wore AirAsias office rubor rap cap and official T-shirt to almost every official function, he gave his phone mobile phone cast to all the media representative he talked to, and was himself advertisement for his company. Tony Fernandes has excessively had a good vision of the future because he was very true to life(predicate) and he exploited the merchandises opportunities well. Although the stage setting was not very favorable to enter the market, and especially in this field of force because of the 11th September, Fernandas chose to al hand out the risk because he strongly believed in his project, which is a characteristic of a good leader.

Another localize that can prove this is that he was the first on the market segment of low-costs, no-frills and entered the market at the most profitable moment: nobody on the market segment in Asia and attractiveness for customers. So Tony Fernandes was courageous in this unfavorable context and he took his decisions in a very independent way. These strengths are crucial to be a leader. He did not take risks only by taking over AirAsia, but also in its drastic changes. Since the creation, he continually brought a lot of innovative concepts, such as online booking and check-in, travel insurance, pass products, booking services for hostels, car rental, credit card or medical care. He also deeply changed the business sham of the airline company is choosing a low-cost and no-frills dodging and moved down the value chain. Thanks to him,... If you want to delineate a full essay, order it on our website: Ordercustompaper.com

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